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What Kind Of Journalism Can I Expect From The Pickup?

Let’s set some expectations here.

4:15 PM CST on January 14, 2025

Just look at that gorgeous pickup truck.

|Photo by Matt Carney

Where the hell are we going? How are we getting there? Who are we going with? And: is it going to be any fun? Key questions to ask about pretty much any endeavor—and especially about living together in Tulsa. 

This city is undergoing a renaissance, so it’s said. More and more, it’s shedding its “flyover country” reputation and growing into an indisputable cultural destination. 

But, IYKYK: it’s always been that. You just have to know where to look. If you’ve been following us at Root, you know that knowing where to look is something our writers have excelled at for years.  

And the more something picks up speed, the more important it becomes to pay attention to the details. 

Since This Land paused its editorial production in 2016 and The Tulsa Voice ended its print run in 2019, Tulsans looking for strong takes on the city have scattered far and wide: Reddit, Facebook food groups, Root’s newsletters and social accounts. It’s been a long time since Tulsa had a full-fledged publication where readers could find robust, independent commentary, storytelling, arts coverage and perspective-driven journalism about what happens here. 

We built The Pickup to be just that: a hangout, a conversation-starter, a place to know Tulsa better and feel more connected to the city. 

What do we cover?