Advertise With The Pickup
Thanks for your interest in advertising with us. Below you can read a little about the products we offer and the audience that reads us each week.
The Sitewide Sponsorship Package
The Pickup’s flagship sitewide sponsorship product is only activated for one partner at a time so your message won’t have to compete with third-party popups or annoying Google Ads. This gives sponsors exclusive placement on every webpage, along with access to our highly-engaged email newsletter group and our growing, active social media following.
Package includes:
- Website Sponsorship
- Top-of-page Banner Placement
- Content “River” Placement on Homepage
- Email Newsletter Sponsorship
- Header Placement on Weekly Newsletters
- Social Media Sponsorship
- Featured Posts Across The Pickup’s Social Channels
Top-of-page Banner Placement
This sponsorship includes a banner graphic on every content page of our website, accompanied by a short sponsor message that links to the landing page of your choice.
Content “River” Placement
Along with the banner placement, website sponsorships include a corresponding content “river” placement that is further down the homepage and appears inline with original stories.
This product is sold with a one-month term with a performance and analytics report issued at the end of each month. The Pickup presents no other programmatic web ads or pop-ups, making your organization the exclusive sponsor of the website during the term.
This is best presented as a similar graphic and link destination, but with a headline and a longer sub-headline to add context. This placement is included with the sponsorship and is not available as a standalone product.
Email Newsletter Placement
The Pickup messages two newsletter lists available to sponsors every week. Each list has a theme that subscribers opt into based on their preferences.
Sponsors can change their graphic and link to customize across the two emails. One, Tulsa Picks, is a listing of upcoming events. The other, The Talegate, recaps our editorial output for the week.
This placement matches the same one-month term as the website sponsorship and the products are only sold together as a package.
Social Media Placement
As part of our exclusive sponsorship package, your brand will get a dedicated post across each of The Pickup’s social channels.
Social posts are released during the same month as the website sponsorship and the products are only sold together as a package. We are happy to work with you on timing of social posts to align with your campaign objectives.
Audience Overview
The Pickup resonates with an audience of middle-to-high income young adults in the Tulsa metro. Our core demographic trends female and consists primarily of 25-44 year olds who have lived in Tulsa for at least 10 years.
Web
- Unique Users: 22,000+
- Monthly Article Pageviews: 39,000+
- Average Sitewide Pageviews Per Active Site User: 3.63
- Average Engagement Time Per Active User: 1 minute, 34 seconds
- Email Newsletter Audience: 8,400+ and growing
- Total Email Sends Per Month: 42k+
- Unique Opens Per Month: 21k+ (Avg. 50% open rate)
- Unique Clicks Per Month: 2k+ (Avg. 4.9% click rate)
Social
- Instagram: 17k
- Facebook: 13k
- X: 6.5k
- Threads: 3.2k
- BlueSky: 1k
Content Studio
The Pickup Content Studio is a unique, easy way for organizations to access Tulsaʼs best editorial talent.
Content Studio partners work directly with The Pickupʼs editorial team to create compelling, original content that lives on The Pickup's website and social media.
Additionally, partners are able to adapt and reuse the content for their own PR and marketing campaigns or internal messaging as they see fit. Fill out the form below or contact Stuart Hetherwood at stuart@thepickup.com to get started on a Content Studio campaign.
Bulk Subscriptions
Discount pricing is available for bulk subscription buyers! Are you in HR or recruiting for a company based here in Tulsa? A subscription to The Pickup will help your employees navigate Tulsa's food, arts and culture landscape with our weekly event roundup emails and fresh, insightful stories.
Ready to talk?
Email our business manager Stuart Hetherwood at stuart@thepickup.com, or fill out our sponsorship onboarding form below. We look forward to chatting with you!