After investing months in research and development, corporate thematizing, business acumen re-refining and a frankly inadvisable amount of 1000mg acetaminophen, we have emerged with a powerful, agile and utterly paradigm-shifting idea—a groundbreaking strategy certain to juice both Subscriber Acquisition and Reader Invigoration.
We're going to have Matt mow somebody's lawn.
You heard that right. If you subscribe to The Pickup before midnight on Sunday, August 31, you'll be entered in a raffle whose prize is our editor-in-chief personally tending to the mowing of your lawn. (Some restrictions apply; winning lawn must be located in the Tulsa area and of reasonable size such that Matt can mow it before his battery runs out.)
And if you're doubting Matt's lawn care credentials, you shouldn't! This is a man who dressed as Hank Hill for Halloween and once installed his own back yard walking path. Doubt him at your own peril.
Anyway, this weekend's your last chance to subscribe for $1. Do it!
